WILL BAIEY - SIMMA RECORDS "Bringing the Boom!"

Is there a CD wallet in the land which doesn’t have one of Will Bailey’s bullets stashed away? Some of the most influential DJ/producers around the world are currently trumpeting Will’s impressive production skills, and dancefloors from London to L.A have been destroyed by his explosive sets - featuring grimy electro house, techno touches and surprise drops of cross-genre killer tracks.

Re-inventing himself more times than Madonna, Will’s many aliases (including the in your- face Twocker, techno beast Rudi Stakker and fidget force Bass Weazal) have been causing a ruckus on the airwaves with 22 recent Radio 1 plays alone. Props have been coming in thick and fast from across the DJ spectrum: Pete Tong, Armand Van Helden, Wolfgang Gartner, Judge Jules and Fatboy Slim have all recognised Will Bailey’s talents in 2009, while Galaxy Radio kingpin Andi Durrant described Will’s productions as “proper get-out-of-jail tracks.” Will’s massive ‘Hit The Club’ banger loomed large in all credible bassbins this summer, with heavy radio support from Kissy Sell Out, Pete Tong and Judge Jules, while a long list of DJs including Crookers, mstrkrft and Paul Oakenfold gave it considerable club rotation. Bass Weazel’s catalogue, including ‘Kill The Fox’, ‘Break The Bomb’ and ‘Loco Selector’ followed suit, scoring high on the playlists for specialist shows. Bass Weazal’s ‘Jungle Massive’ has also recently appeared on the Plump DJs’ mix for Global Underground.

With a natural ear for heavy hitters, it was clear that the Birmingham-based studio whizz would find success with his own label Simma.

With a collaboration between himself and Hot Mouth (‘Underwear Funk’) and Aniki and Bling Fingah released in the autumn of 2009 and more in the pipeline, plus a series of crazy Simma parties held in mystery locations, it looks as if Simma’s already boiling over...

Behind the decks Will has a presence that’s hard to ignore. Delivering sets which get straight to the point, he has audiences eating out of his hand before the first mix. With a huge U.S fanbase, he has already conquered the Burning Man Festival in the Nevada desert, the Electric Daisy Carnival, Kosmic and Atlantis festivals in L.A plus a string of gigs in Chicago, Buffalo, Seattle, Denver, San Francisco and many more. In the UK, Will has smashed all the best parties: Sankeys in Manchester, Gatecrasher, The Gallery at Ministry of Sound and Stealth in Nottingham to mention just a few.

With gigs as varied as Womb in Tokyo and Judgement Sundays and the world’s biggest club venue, Privilege in Ibiza, plus two Canada tours and a forthcoming Australia and another Stateside trip in the diary slated for September 2011, his schedule remains hectic as ever. Will Bailey is in demand - and rightly so.